Amazon.com, Inc. – $AMZN – Confident Investor Rating: Poor

Company name Amazon.com, Inc.
Stock ticker AMZN
Live stock price [stckqut]AMZN[/stckqut]
Confident Investor Rating Poor

The following company description is from Google Finance: http://www.google.com/finance?q=amzn

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, serves consumers through its retail websites and focus on selection, price, and convenience. The Company also manufactures and sell Kindle devices. It offers programs that enable sellers to sell their products on its websites and their own branded websites and to fulfill orders through them , and programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content..The Company operates in two segments: North America and International. North America segment consists of amounts earned from retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca and include amounts earned from AWS. The International segment consists of amounts earned from retail sales of consumer products and subscriptions through internationally-focused websites. In May 2012, the Company acquired Kiva Systems, Inc. (Kiva).
Confident Investor comments: At this price and at this time, I do not think that a Confident Investor can confidently invest in this stock. It is not possible to confidently invest in a company that is not currently profitable. I am removing this stock from my Watch List. I have reviewed Amazon on this site several times and it has bounced between Fair and Good each time. The last time I reviewed it, the stock had dropped to Fair but I left it on my Watch List due to the company's impact on the retail sector. While the stock is still very popular, I can no longer be confident in its growth potential as it tries to return to profitability.

If you would like to understand how to evaluate companies like I do on this site, please read my book, The Confident Investor.

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