|Company name||The Kroger Co.|
|Live stock price||[stckqut]KR[/stckqut]|
|P/E compared to competitors||Good|
|Confident Investor Rating||Fair|
|Target stock price (TWCA growth scenario)||$73.94|
|Target stock price (averages with growth)||$69.42|
|Target stock price (averages with no growth)||$34.01|
|Target stock price (manual assumptions)||$75.47|
The following company description is from Google Finance: http://www.google.com/finance?q=kr
The Kroger Co. is a retailer in the United States. The Company also manufactures and processes some of the food for sale in its supermarkets. As of January 28, 2012, the Company operated, either directly or through its subsidiaries, 2,435 supermarkets and multi-department stores, 1,090 of which had fuel centers. Approximately 45% of these supermarkets were operated in Company-owned facilities, including some Company-owned buildings on leased land. As of January 28, 2012, the Company operated 2,435 supermarket and multi-department stores under banners, including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. Of these stores, 1,090 have fuel centers. It also operates 791 convenience stores, either directly or through franchisees, and 348 jewelry stores. In August 2014, the Company announced that it has completed the tender offer to purchase the interest of Vitacost.com.
Confident Investor comments: At this time, I think that a Confident Investor can cautiously invest in The Kroger Co. as long as the price is correct. Most of the fundamentals of this company are good but there are some concerns.
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