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The following company description is from Google Finance: http://www.google.com/finance?q=pcln
priceline.com Incorporated is an online travel company that offers its customers hotel room reservations at over 210,000 hotels worldwide through the Booking.com, priceline.com and Agoda brands. In the United States, the Company also offers its customers reservations for car rentals, airline tickets, vacation packages, destination services and cruises through the priceline.com brand. It offers car rental reservations worldwide through rentalcars.com. In the United States, the Company also offers customers the ability to purchase other travel services, including airline tickets, rental car days, vacations packages, destination services and cruises through both a traditional, price-disclosed retail manner, and through its demand-collection system known as Name Your Own Price. During the year ended December 31, 2011, it re-branded TravelJigsaw as rentalcars.com through rentalcars.com, it offers retail price-disclosed rental car reservations worldwide.
Confident Investor comments: At this price and at this time, I think that a Confident Investor can confidently invest in this stock.