|Company name||E TRADE Financial Corporation|
|Live stock price||[stckqut]ETFC[/stckqut]|
|Confident Investor Rating||Poor|
The following company description is from Google Finance: http://www.google.com/finance?q=etfc
E*TRADE Financial Corporation (E*TRADE) is a financial services company, which provides online brokerage and related products and services primarily to individual retail investors under the brand E*TRADE Financial. The Company also provides investor-focused banking products, primarily sweep deposits and savings products, to retail investors. E*TRADE operates in two segments: trading and investing and balance sheet management. Trading and investing includes retail brokerage products and services; investor-focused banking products; market making, and corporate services. Balance sheet management includes the management of asset allocation and credit, liquidity and interest rate risk; loans previously originated or purchased from third parties, and customer cash and deposits. The Company's subsidiaries include E*TRADE Bank, E*TRADE Securities LLC, E*TRADE Clearing LLC and E*TRADE Capital Markets, LLC.
Confident Investor comments: At this price and at this time, I do not think that a Confident Investor can confidently invest in this stock. It is not possible to confidently invest in a company that is not currently profitable.
If you would like to understand how to evaluate companies like I do on this site, please read my book, The Confident Investor.