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I thought this was an interesting (albeit small) infographic.  How much personal information would you be willing to share to increase your discount?

 

I would share certain personal information. If I knew that I would do business again with the company, then I would be much more generous than if I thought I was not going to return. If I was not returning, then I would share bogus information and give out my email address that I reserve for getting spam.  A more trusted retailer would get my personal email and more data about me.

I saw this image on a Twitter post from the USAToday.