It is important for any investor to be diversified in a range of stocks that fall in different industries. This way you are not doubling up on your risk for a segment disruption. In order to do this, you should probably have at least 20 stocks in your portfolio once it is at least partially developed.

I need to stress that last part a bit more, full diversification is not necessarily possible until your Confident Investor portfolio is at least partially developed.

As I explained in an earlier article, you should break up your portfolio money into 10 or more allotments. This means that you can have 10 different stocks fully invested at any given time.

At any given time, there are about 50 companies that are on my Watch List on this site. Not all of these companies are going to be experiencing upward momentum (a bull market) at the same time. Perhaps only a fraction of them are moving up, these are the companies that you will invest in using my Grow on Other People’s Money (GOPM) methodology.

As an example, lets assume that 7 companies are increasing in value at this time and you have divided your portfolio into 15 allotments of $6,000 each. That means you will have $42,000 invested (7 x $6,000). You will also have $48,000 sitting in cash waiting for another company to start increasing in price. As time progresses, one of these 7 companies starts to drop in price and the indicators I describe in my book, The Confident Investor, tell you to sell.  You sell enough stock in that company to recoup your original $6,000 and are left with 24 shares of the stock that are free and have not cost you any money.

Over time you will find that you have invested in many of the 50 companies on the Watch List. You will still have your $90,000 in cash but you will also have differing amounts of free stock in each company. This stock was paid for with Other People’s Money and it is now growing in your account.  In some companies you may only have 1 or 2 shares but in other companies you may have hundreds of free shares. At this point, you will find that you are quite diversified since you have free shares in several dozen companies.

Company name First Financial Bancorp
Stock ticker FFBC
Live stock price [stckqut]FFBC[/stckqut]
P/E compared to competitors Good

MANAGEMENT EXECUTION

Employee productivity Fair
Sales growth Poor
EPS growth Good
P/E growth Good
EBIT growth Good

ANALYSIS

Confident Investor Rating Good
Target stock price (TWCA growth scenario) $24.37
Target stock price (averages with growth) $22.51
Target stock price (averages with no growth) $16.28
Target stock price (manual assumptions) $15.97

The following company description is from Google Finance: http://www.google.com/finance?q=ffbc

First Financial Bancorp. (First Financial) is a bank holding company. First Financial is engaged in the business of commercial banking and other banking and banking-related activities through its wholly owned subsidiary, First Financial Bank, National Association (the Bank). The Bank provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide banking services to individuals and businesses, which includes commercial lending, real estate lending and consumer financing. As of September 30, 2012, the Bank had $3.9 billion in loans and $4.9 billion in deposits. On December 10, 2012, the Bank opened a new banking center at Hessville. On December 17, 2012, the Bank opened a new banking center at Anderson. As of December 31, 2012, the Banks operated 122 banking centers.

 

Confident Investor comments: At this time, I think that a Confident Investor can cautiously invest in this stock as long as the price is correct. Most of the fundamentals of this company are good, in fact the company ranks as a Good company, but there are some concerns with the price of the stock. I am most concern with the lack of growth in revenue.

If you would like to understand how to evaluate companies like I do on this site, please read my book, The Confident Investor.

Company name Extra Space Storage, Inc.
Stock ticker EXR
Live stock price [stckqut]EXR[/stckqut]
P/E compared to competitors Good

MANAGEMENT EXECUTION

Employee productivity Poor
Sales growth Good
EPS growth Good
P/E growth Poor
EBIT growth Good

ANALYSIS

Confident Investor Rating Fair
Target stock price (TWCA growth scenario) $68.89
Target stock price (averages with growth) $67.03
Target stock price (averages with no growth) $44.63
Target stock price (manual assumptions) $48.18

The following company description is from Google Finance: http://www.google.com/finance?q=exr

Extra Space Storage Inc. is a self-administered and self-managed real estate investment trust (REIT). The Company owns, operates, manages, acquires, develops and redevelops professionally managed self-storage facilities. As of December 31, 2011, Extra Space Storage Inc. held ownership interests in 697 operating properties. Of these operating properties, 356 are wholly owned, and 341 are owned in joint venture partnerships. An additional 185 operating properties that are owned by franchisees or third-parties in exchange for a management fee, bringing the total number of operating properties, which it owns and/or manages to 882. The Company operates in three segments: property management, acquisition and development; rental operations, and tenant reinsurance.

 

Confident Investor comments: At this time, I think that a Confident Investor can cautiously invest in this stock as long as the price is correct. Most of the fundamentals of this company are good but there are some concerns. The main reasons that the company has fallen to a Fair Company are the lack of increase in its P/E ratio and its revenue and income per employee. These items tend to be a bit cyclical and self-correcting so I am leaving the company on my Watch List for now.

If you would like to understand how to evaluate companies like I do on this site, please read my book, The Confident Investor.

Do not be fooled by guarantees: all investment has some level of risk! The key is to understand the risk and plan for it appropriately. In the case of an individual stock, the latter chapters of my book, The Confident Investor, will help you evaluate the company’s health and the appropriate timing in the market.

You need to make sure that you use a respectable stock broker to handle your transactions. The first check is to make sure that they are a member of the Securities Investor Protection Corporation (SIPC).

SIPC is the first line of defense in the event a brokerage firm fails and owes customers cash and securities that are missing from customer accounts. From its creation by Congress in 1970, SIPC has advanced hundreds of millions of dollars in order to make possible the recovery of assets for investors. When a brokerage is closed due financial difficulties and customer assets are missing, SIPC works to return customers’ cash, stock and other securities.

If you are about to entrust some of your funds with an individual or securities firm, it is worth your while to do a background check. It may save you both money and future aggravation.

The Central Registration Depository system (CRD) is a source that you can turn to for broker research. The CRD is a computerized database that holds the license and registration information on hundreds of thousands of stockbrokers and thousands of brokerage firms throughout the United States.

In most cases, a stockbroker must be licensed or registered. Some states may require insurance agents who sell variable annuities or variable life policies to be licensed. Therefore, these individuals’ records will be maintained on the CRD. The CRD will tell you about your stockbroker’s past, including employment history, securities examination scores, registration status, and disciplinary issues.

Company name Equinix Inc
Stock ticker EQIX
Live stock price [stckqut]EQIX[/stckqut]
P/E compared to competitors Fair

MANAGEMENT EXECUTION

Employee productivity Poor
Sales growth Good
EPS growth Good
P/E growth Poor
EBIT growth Good

ANALYSIS

Confident Investor Rating Fair
Target stock price (TWCA growth scenario) $351.22
Target stock price (averages with growth) $433.03
Target stock price (averages with no growth) $250.18
Target stock price (manual assumptions) $333.76

The following company description is from Google Finance: http://www.google.com/finance?q=eqix

Equinix, Inc. (Equinix) connects businesses with partners and customers worldwide through a global platform of data centers. The Company connects approximately 4000 customers, across the Americas, Europe, Middle East and Africa (EMEA) and Asia-Pacific. Platform Equinix combines international business exchange (IBX) data centers, a global footprint and ecosystems. The Company offers each customer a choice of business partners and solutions based on their colocation, interconnection and managed IT service needs. Equinix offers customers direct interconnection to an aggregation of bandwidth providers, including the Internet Service Providers (ISPs), broadband access networks and international carriers. Its customers include carriers and other bandwidth providers, cloud and information technology services providers, content providers, financial companies and global enterprises. On July 2, 2012, (the ancotel Acquisition Date), the Company acquired a privately-held company in Germany.

 

Confident Investor comments: At this time, I think that a Confident Investor can cautiously invest in this stock as long as the price is correct. Most of the fundamentals of this company are good but there are some concerns. I am leaving this company on my Watch List for now in the hopes that the metrics improve a bit.

If you would like to understand how to evaluate companies like I do on this site, please read my book, The Confident Investor.