The retail industry may be distressed, but consumers still want to look their best judging by the results from beauty company Ulta Beauty Inc.
Retailers, especially apparel retailers, are facing challenges from changing consumer behavior, including the shift to e-commerce. But beauty products are moving off shelves, both in stores and online.
Ulta has been on my investment Watch List for a long time and I have acquired a significant number of "free" shares in the company due to my investment strategy.
Check out this chart on how it has done compared to the S&P 500.
[graphiq id="IiZ3qL5o45" title="Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA) vs. S&P 500 - Stock Price Percent Change Over Time - 1 Year" width="550" height="400" url="https://sw.graphiq.com/w/IiZ3qL5o45"]
If you are interested in how I acquired "free shares" then you should read my book. You can purchase my book wherever books are sold such as Amazon, Barnes and Noble, and Books A Million. It is available in e-book formats for Nook, Kindle, and iPad.